What is the first thing that comes to mind when you mention a company name? Of course, its logo. It is the face of the brand and one of the most recognizable and memorable visual elements.

The purpose of a logo is to be memorable and convey to the audience the main message of the brand, its ideas and uniqueness. There are many techniques and tricks for creating a logo, many of which are turning into trends.

In this material we will tell you what logo design trends you should pay attention to in 2022 to be among the brightest and most noticeable companies in the market.

Gradients and 3D gradients
To be frank, gradients have already bored many people, as they are far from being a new trend in logos. Nevertheless, their popularity does not decrease: gradients are actively used in background images, the design of websites and logos.

Gradient – a graphical technique of mixing several colors, in which one shade gently flows into another. This allows you to give a logo depth and volume, as opposed to flat design.

Logo with a gradient looks equally organic in any size and configuration, whether it’s a digital environment or offline communications.

Also, 3D gradients have been actively used in the digital space lately. Three-dimensional effects, especially tapered ones, fit the central subject matter. Accentuate the contrast between color schemes. Tapered gradients allow you to turn simple projects into complex ones.

Negative space.
Among the trends in modern logos, the use of negative space stands out. Yes, someone may argue that this visual technique has been known for decades, but this technique is still in demand and is one of the most sustainable in design.

Ambiguous images, intersections, unusual displays are used to create negative space.

The main effect of such logos is that their chip is not noticed immediately. And this complexity of the image just attracts attention. You want to look at it and understand what’s special about it.

Unique fonts
Surely you’ve noticed that there is a trend for logos to switch to a text format. Therefore, one of the most obvious trends in logo design 2022 is the uniqueness of the typeface. After all, you can’t go far with standard fonts, it’s necessary to look for unique solutions.

To make fonts unique use the following methods:

Substitution of letters.
Experiments with alteration of sizes
Distortion of perspective
Imitation of handwriting.

Minimalism
For several years now, minimalism hasn’t lost its popularity in design. Logos are no exception.

When designing a logo, additional elements are kept to a minimum, and all attention is paid to the key points. To delight the target audience so difficult, but the effect is usually more memorable.

Minimalistic logos look good because they are perfectly readable in small icons of mobile applications or brand page avatars in social networks, as well as on large billboards.

Lettering fusion
Another variation of logo work and part of the fashion trend is the merging of letters. There is a sense of freedom and aesthetics in this. A harmonious and stylish combination of letters forms a brand image and a strong impression on the target audience.

Emblematic
Once again, logos in the form of emblems with a mass of embedded ideas and brand values are in demand. In this case, modern emblems differ from the classic ones by a smaller number of graphic elements, simplicity and memorability.

Even just looking at such a logo, a person should feel the value of the result, which the purchase of the company’s product will provide.

Monochrome color palettes
If your logo already features or plans to feature only one color, congratulations, you’re following the monochrome trend. This is a simple and versatile technique, which is relevant in 2022 and will probably be in demand for the foreseeable future.

The most important thing with monochrome is to choose the right shade. Here, psychology is involved, because every color has its own effect on people and provokes different emotions.

An optical illusion
One of the best ways to make people look at your logo with curiosity is to use optical illusions. For example, using 3D effects, shifting shapes, changing or superimposing colors, combining incongruities. But don’t forget that the image, first and foremost, should convey your message to your audience.

Classic b / w.
Well, where to go without the classics. Black and white logos belong to the category of timeless and never going out of fashion regardless of current trends and their impact on design.

Despite the seeming paucity of options, there’s plenty of room for creativity in black and white logos: you can change the visual perspective, you can create texture effects, add lines and shadows, and so on.