The program associated with the launch of a new brand on the market is quite extensive. It includes several key stages.

• Research. At this stage, a specialist must collect a variety of information, which will act as the basis for activities. This point includes an assessment of the brand, its merits, and analysis of competitors.
• Setting targets. In this case, data from previous stages is used as the basis. Traditionally, the popularization of a new name includes several basic objectives – increasing brand awareness, creating an image with a positive connotation, conquering the market.
• Consumer choice. In this case, it is necessary to focus on meeting the needs of the potential audience. There are several groups of aspects, which are of maximum interest during creation of marketing and PR relations. These are directly employees, partners, customers.
• The choice of instruments of influence. This is a variety of marketing techniques, including the creation of service centers, the design part, the creation of long-term mutually beneficial relationships with investors.
• Developing a strategy. After getting the right information and going through the other steps, there comes the moment in which other parameters are determined. They include the type of market, the people targeted by the strategy, and the stage of brand development.
• Defining the budget. In this case, each detail of the made promotion plan is considered on an individual basis. Detailed calculations are made, estimates are made, and further effective planning is built. Then the strategy is put into practice.
• Evaluation and analysis of effectiveness. This is the final stage, which involves evaluating the effectiveness of the activities carried out and to determine the level and quality of achievement of the goals.

Promoting the company’s brand is done in stages, in order to properly execute each major point. There are many methods of this type of activity, but modern and progressive companies focus on PR on the Internet.