Like any complex and capacious concept, brand cannot have a single universal definition that most scholars and practitioners in the...
Brand positioning is the type of specific placement of a commercial offer in the marketplace. It is positioning that helps...
Building Your Professional Image: What Home Exteriors Can Teach Us About Personal Branding
Read More
1. The Power of First Impressions Everyone knows first looks count big time. One glance can open doors or slam...
What is the first thing that comes to mind when you mention a company name? Of course, its logo. It...
The program associated with the launch of a new brand on the market is quite extensive. It includes several key...
The Internet serves as a rational way to maintain a brand at the proper level. Often it becomes the best...
The lion's share of a personal brand promotion strategy is content distribution. Posting on social media is not the only...
A personal brand can and should be promoted online, mostly through social networks, the main platforms being Instagram and YouTube.
Today, all processes in business are changing rapidly, including building a personal brand, despite the fact that this direction appeared...
Thus, the promotion of the company's brand is not an easy task, requiring from the organization to maximize its efforts...
A personal brand rarely contains such familiar brand attributes as a logo, slogan, fonts, and colors. Personal brand is a...
First of all, it is necessary to set a goal. It is important to clearly answer the question, "Why do...
